Every found yourself saying while watching a commercial, “Yeah, I deserve that!”? Marketers know how to push our buttons. All the ads are directed at “me” – “me” being everyone! Well, “me, myself and I”, anyway! “Me,” the selfish one; “myself,” the one who thinks the world is out to get me; and “I’, who can rationalize anything. We can all lift ourselves out of that pit by learning to put others before us. Now, that’s some heavy lifting!